5. University Programs and Initiatives Linked to State Needs

Hawaiʻi Promise

In 2017-18 the Hawaiʻi State Legislature created a “last dollar” scholarship program for the UH Community College System. The “last dollar” concept means that Hawaiʻi Promise covers any remaining financial needs for qualified students that are not covered by other financial aid. The aid covers all direct education costs including tuition, fees, books, supplies and transportation for eligible students. To be eligible for Hawaiʻi Promise, a student must qualify for in-state tuition, be enrolled in a degree seeking program at one of the community colleges and carry at least six credits per semester. The program was established with $2.5 million in state funding. In academic year 2017-18 1,443 Community College Students received Hawaiʻi Promise grants totaling $1.7 million.lii

University of Hawaiʻi Research and Innovation

Universities in general and research institutions in particular play a role in economic development through general and applied research, extramural funding, and collaboration with industry sectors. The University of Hawaiʻi Office of Innovation and Commercialization tracks the University’s performance in research and commercialization activities.

The Office of Innovation and Commercialization is guided by the Hawaiʻi Innovation Initiative (HII) articulated in the University’s strategic plan whose goal is to “Create more high-quality jobs and diversify Hawaiʻi‘s economy by leading the development of a $1 billion innovation, research, education and training enterprise that addresses the challenges and opportunities faced by Hawaiʻi and the world.” liii

The Innovation Initiative has three strategies:

The areas of focus related to the third strategy are:

Metrics for Innovation Initiatives
Extramural Awards

In 2019, the University received $421.9 million in extramural awards, 66.5% of which was from the Federal government 15.7% from the state of Hawaiʻi, and 17.8% from other sources. UH Mānoa (74.6%) and the UH System (11.5%) accounted for 86% of the awards, with UH Hilo (4.1%), UH West Oʻahu (1.9%) and the Community Colleges (8.0%) accounting for the remainder.

In Fiscal 2018, the University had $276.4 million in research and development expenditures about 60% of which were from Federal programs, down -11.6% compared with the average for the prior five years. The following chart shows total research and development expenditures for the University of Hawaiʻi at Mānoa compared to its defined set of peer institutions.

Total R&D Expenditures (000)
FY 2018 Previous 5 year Average
University of Hawaiʻi Mānoa$276,388$312,817.2
University of New Mexico$251,322$234,994.0
Oregon State University$272,433$246,060.0
Mississippi State University$244,102$224,586.0
Colorado State University$374,955$321,704.2
University of Kentucky$393,034$345,548.6
University of Illinois Chicago$361,690$356,042.2
University of Utah$552,306$445,926.6
University of South Florida$581,561$499,451.6
University of Arizona$687,066$610,087.4

Source: University Office of Innovation and Commercialization

Inventions, Patents and Licenses, and Startups

The University Office of Innovation and Commercialization tracks “inventions disclosed,” U.S. patents issued, licenses and options executed, royalties and the number of new start-up companies from university activities. The following chart summarizes these activities since 2015 and the goals for 2019-2020.

University of Hawaiʻi Office of Innovation Performance Measures
FY 2015 Actual FY 2016 Actual FY 2017 Actual FY 2018 Actual FY 2019 Actual FY 2020 Goal FY 2021 Goal
Inventions Disclosed 59505241415255
U.S. Patents Issued 8118751920
License/Options Executed 212121471213
Active Licenses/Options 97102107117135137144
Royalties Received (000s) $265,974$408,513$288,752$150,172$206,687nana
Start-Ups/New Companies 2862788

University policy (EP 12.205) specifies the conditions determining patent rights. Essentially, the University has exclusive patent rights when a patent is developed through any research, development or program funded by the University or with the use of its equipment, facilities, or personnel. The inventor has exclusive patent rights only if the invention or discovery has been made independent of any University support. A waiver of the University’s claim for patent rights may be given with the approval of the President for inventions that were made with the aid of University facilities or funds. The University of Hawaiʻi Office of Innovation and Commercialization sponsors a program titled “UH Innovation Impact Challenges.” The goal of the program is to “create University + Industry/Community/Government partnerships that leverage UH expertise and creativity to inspire cross-disciplinary collaboration, foster the development of novel and innovative solutions to address Hawaiʻi’s challenges, and create opportunities that impact Hawaiʻi’s economy.”

The UH Office of Innovation and Commercialization has also developed an “Innovation and Entrepreneurship Pathway” with programs to foster development from idea generation to market readiness. Extramural funding through grants, contracts, and awards is a major source of revenue for the University; rules, regulations, and incentives for faculty to engage in the pursuit of extramurally funded projects are likely to be key factors for success in growing these awards.

Research, Contract and Grant Awards

The University of Hawaiʻi at Mānoa is the largest research enterprise in the state, with an essential role in achieving economic diversification. The University, in partnership with the business community, plans to create innovation clusters that link fundamental scientific discovery with applied research and economic development. Research at the Mānoa campus has been recognized for pioneering work in oceanography, astronomy, Pacific Islands and Asian area studies, linguistics, education, tropical agriculture, cancer, and genetics.

In FY 2019 UH Mānoa colleges and departments were awarded $314.5M in research contracts and grants. The three programs with the highest awards were the School of Ocean and Earth Science and Technology ($91.1M), the John A. Burns School of Medicine ($53.1M), and the College of Natural Sciences ($36.6M). These three programs accounted for 57.5% of the total awards for the Mānoa campus.lv

UH Mānoa Contract & Grant Awards
Unit $ Award
School of Ocean and Earth Science and Technology$91,118,186
John A. Burns School of Medicine$53,062,041
College of Natural Science$36,609,301
College of Education$27,932,378
Cancer Center$23,137,759
Institute for Astronomy$18,722,579
College of Social Science$15,766,251
College of Tropical Agriculture and Human Resources$14,032,537
All others$34,148,775

Source: UH Office of Research Services Annual Report 2019 Extramural Awards and Expenditures Figure 9a

Some of UH Mānoa’s individual departments have been particularly successful in obtaining research contracts and grants. The following list includes individual departments that have received more than $5M in awards in FY2019. (Where the Department and College are the same, the award was given to the College as part of its overall award).

UH Mānoa Departments that have received more than $5M in awards, FY 2019
Department College Award Amount
Center for Disability StudiesCollege of Education$11,787,886
College of EducationCollege of Education$7,301,949
Department of BotanyCollege of Natural Sciences$26,135,975
Social Science Res. Inst.College of Social Sciences$5,045,332
Urban and Regional PlanningCollege of Social Sciences$7,246,975
Institute for AstronomyInstitute for Astronomy$18,772,579
Department of PediatricsJohn A. Burns School of Medicine$5,231,460
Department of PsychiatryJohn A. Burns School of Medicine$5,031,083
John A. Burns School of MedicineJohn A. Burns School of Medicine$9,640,161
Hawaiʻi Institute Of Geophysics & PlanetologySOEST$10,431,509
Hawaiʻi Institute of Marine BiologySOEST$6,139,984
Hawaiʻi Natural Energy InstituteSOEST$9,174,636
Joint Institute for Marine and Atmospheric ResearchSOEST$19,255,606
SOESTSOEST$13,558,093
Sea Grant College ProgramSOEST$6,288,450
Cancer EpidemiologyUH Cancer Center$11,903,090
UH Cancer CenterUH Cancer Center$5,478,281

Source: UH Office of Research Services Annual Report 2019 Extramural Awards and Expenditures Figure 9a

University of Hawaiʻi Hilo

Research at the University of Hawaiʻi Hilo is focused on place-based, applied research of short- and long-term opportunities to benefit the people of Hawaiʻi Island and the State. Areas of focus include:

Research laboratories include:

Research grants and awards for the University of Hawaiʻi at Hilo totaled $17.2M in FY 2019, with the College of Arts and Sciences receiving the largest share of the awards ($5.5M or 27.9% of the total).

UH Hilo Contract & Grant Awards
Unit $ Award
College of Arts & Science$5,492,465
Vice Chancellor Student Affairs$3,925,512
Vice Chancellor Research$2,076,445
College of Agriculture and Forestry$1,527,095
Hawaiian$1,324,631
Chancellor UHH$1,148,825
Hawaiʻi SBDC$818,278
All others$873,901

Source: UH Office of Research Services Annual Report 2019 Extramural Awards and Expenditures Figure 9b

XLR8UH Hawaiʻi Innovation Ecosystem Development Project

The Economic Development Administration within the U.S. Department of Commerce has funded a public-private partnership between the University and Sultan Ventures to expand XLR8UH, a targeted fund that provides seed funding for seed-stage startups in Hawaiʻi. The program has a five year goal of investing in 27 startups that, in turn, are expected to raise more than $76 million in additional funding.lvi

Career and Technical Education (CTE) Programs
CTE Assessments – Annual Reports of Program Data

Within the University of Hawaiʻi Community College system, Career and Technical Education (CTE) programs and General Pre-Professional programs annually assess their performance based on three criteria: ARPD lviii

The programs are rated “healthy,” “cautionary,” or “unhealthy,” based on those definitions and the program’s performance. When assessing demand, a program could be unhealthy based on producing too many or too few graduates for the demand in that county.

Each of the ARPDs includes a narrative analysis of the program, an action plan, and resource implications. The action plans do not uniformly contain assignments of responsibility or timelines for completion.

The following table summarizes the most recent ARPDs for CTE programs:

Career and Technical Education (CTE) program performance
Program Demand Healthy Program Demand Cautionary Program Demand Unhealthy Program Efficiency Healthy Program Efficiency Cautionary Program Efficiency Unhealthy Program Effectiveness Healthy Program Effectiveness Cautionary Program Effectiveness Unhealthy
Hawaiʻi CC 71%14%14% 52%44%4% 29%64%7%
Honolulu CC 88%0%12% 24%72%4% 48%48%4%
Kapiʻolani CC 71%14%14% 67%33%0% 62%24%14%
Kauaʻi CC 67%11%22% 33%56%11% 50%44%6%
Leeward CC 80%0%20% 63%38%0% 53%47%0%
UH Maui College 67%13%21% 43%48%9% 42%38%21%
Windward CC 33%0%67% 50%33%17% 0%83%17%
Career and Technical Education (CTE) program Health Overall
Healthy Healthy % Cautionary Cautionary % Unhealthy Unhealthy %
Hawaiʻi CC 1657.1% 1139.3% 13.6%
Honolulu CC 1365.0% 525.0% 210.0%
Kapiʻolani CC 1257.1% 942.9% --
Kauaʻi CC 633.3% 1266.7% --
Leeward CC 1168.8% 425.0% 16.2%
UH Maui College 1041.7% 1458.3% --
Windward CC 116.7% 350.0% 233.3%

In its Draft Academic Master Plan submitted to the Board of Regents in February 2020, the UH System identified the following as “future critical state needs:

University Success in Addressing Current Needs

One measure of the University’s effectiveness in meeting current needs in Hawaiʻi is to align the output of its academic programs (degrees and certificates) with projected occupational demands. Such an analysis does not diminish the value of a liberal arts education. Liberal arts graduates, whatever their field of study, join the workforce and learn necessary job-related skills through experience and training. An English Literature graduate, for example, might be employed as a teacher, writer, editor or, indeed, find a profession in business or other fields. Analyzing the alignment of output (degrees and certificates) with occupational demands, however, provides a rough measure of how well the University is attracting students interested in occupations currently in demand as well as a gauge of graduates who are academically prepared for initial entry into them.

Baccalaureate, Master’s Programs

The University of Hawaiʻi Community College Career Explorer application (using Hawaiʻi State Department of Labor and Industrial Relations Research and Statistics based on SOC codes) estimates annual openings for positions requiring degrees and certificates at the college level. The following table correlates the number of annual openings for groups of related occupations to the number of degrees and certificates granted by the University related to them. The “ratio” number is the percentage of the openings that relate to UH programs. Low ratios indicate areas of opportunity — where the University is not strongly correlated with demand. High ratios indicate programs that could be characterized as providing too many graduates for the annual number of openings. A detailed analysis for specific occupations and degrees is in appendix 8.

Bachelorʻs Degrees and Related Occupations
Annual Openings Total 4 Year Degrees + / - Openings Ratio
Pilots, Copilots. Flight Engineers 2380(238)0.0%
Education 2,304182(2,122)7.9%
General Business Related 3,439499(2,940)14.5%
Sales / Marketing / PR 861162(699)18.8%
Architects 12627(99)21.4%
Information Technology 631148(483)23.5%
Health 1,057251(806)23.7%
Social Services 27394(179)34.4%
Engineers 587260(327)44.3%
Accountants and Auditors 722379(343)52.5%
Creative Industries 3523542100.6%
Travel Industry 9611014114.6%
Interpreters and Translators 4711568244.7%
Environment 166442276266.3%
Masterʻs Degrees and Related Occupations
Annual Openings Total UH + / - Openings Ratio
Anthropologists/Curators 267-1926.9%
Urban Planning 4522-2348.9%
Social Services 185105-8056.8%
Education Administration 245186-5975.9%
Nursing / Health Practioners 209200-995.7%
Educational Guidance 16318623114.1%
Educational Guidance 5212472238.5%
Associate Degree Programs

The University of Hawaiʻi Community College Annual Reports on Program Data (ARPDs) catalog the number of graduates for each career and technical education (CTE) program by campus correlated to the number of job openings for associated job codes (SOCs). The following table consolidates the number of degrees and certificates for all the community colleges and correlates them to related statewide job openings. Similar to the analysis done for baccalaureate and master’s degrees, the “ratio” indicates how well aligned the program is to job openings requiring an associate degree or certificate, with a low ratio indicating areas of opportunity and expansion and a high ratio potentially indicating an oversupply of graduates relative to openings. A more detailed analysis showing graduates by campus is in appendix 8.

Associate Degrees and Certificates and Related Occupations
New and
Replacement
Positions
Total Degrees /
Certificates
+ / - Openings Ratio
Agricultural Technology 2000-2000.0%
Integrated Industrial Technology 70-70.0%
Business 2,9417-2,9340.2%
Business Aministration 2,53218-2,5140.7%
Sustainable Science Management 4817-4741.5%
Applied Business and Information Tech 4178-4091.9%
Electrical Installation and Maintenance Tech 1,03530-1,0052.9%
Medical Assisting 55318-5353.3%
Communication Arts 1155-1104.3%
Dental Assisting 21410-2044.7%
Carpentry Technology 1,02652-9745.1%
Plant Biology and Tropical Agriculture 21212-2005.7%
Agriculture and Natural Resources 22314-2096.3%
Human Services 1,23078-1,1526.3%
Music and Entertainment Learning Exp 14910-1396.7%
Cosmetology 43930-4096.8%
Aeronautics Maintenance Technology 27719-2586.9%
Construction Technology 38227-3557.1%
Refrigeration and Air Conditioning Tech 15511-1447.1%
Engineering Technology 534-497.5%
Tropical Forest Ecosystem and Agroforestry Management 525-479.6%
Computing, Electronics and Network Tech 44643-4039.6%
Mobile Intensive Care Tech 939-849.7%
Marketing 49548-4479.7%
Sheet Metal and Plastics Technology 12112-1099.9%
Digital Media Arts 192-1710.5%
Substance Abuse Councilling 16019-14111.9%
Paralegal 17922-15712.3%
Administration of Justice 36947-32212.7%
Facilities Engineering 466-4013.0%
Small Vessel Fabrication and Repair 152-1313.3%
Management 793114-67914.4%
Diesel Mechanics Technology 12819-10914.8%
Nursing: Associate Degree 910147-76316.2%
Teaching 649105-54416.2%
Information Technology 41669-34716.6%
Auto Body Repair and Painting 12121-10017.4%
Agriculture 234-1917.4%
Automotive Mechanics Technology 639119-52018.6%
Dental Hygiene 7515-6020.0%
Accounting 901182-71920.2%
Information and Computer Science 594128-46621.5%
Machine, Welding & Industrial Mech Tech 8118-6322.2%
Fashion Technology 11727-9023.1%
Radiologic Technologist 6716-5123.9%
Physical Therapist Assistant 6616-5024.2%
Fire Science 14336-10725.2%
Culinary Arts 1,474372-1,10225.2%
Television Production 7121-5029.6%
Digital Media Production 22070-15031.8%
New Media Arts 5719-3833.3%
Fire and Environmental Emergency Response 14348-9533.6%
Emergency Medical Technician 9335-5837.6%
Business Technology 324129-19539.8%
Welding Tecnology 8134-4742.0%
Early Childhood Education 20588-11742.9%
Occupational and Environmental Safety 3518-1751.4%
Nursing: Practical Nursing 16987-8251.5%
Electronics Technology 6534-3152.3%
Creative Media 1910-952.6%
Respiratory Care Practioner 3016-1453.3%
Veterinary Techology 10156-4555.4%
Health Information Techology 5833-2556.9%
Architectural Engineering and CAD 5245-786.5%
Hospitality and Tourism 3023031100.3%
Agripharmatech 597415125.4%
Occupational Therapy Assistant 20299145.0%
Medical Laboratory Technician 01313na
Healthcare

As noted in other parts of this analysis, healthcare is a large and growing segment of the economy and job force, accounting for about 74K jobs. Growth in this sector will be driven by an aging population and the expanding application of technologies and applications. In 2019, the Hawaiʻi Healthcare Workforce Initiative reported 2,200 open positions with 16% average turnover. lix

Continuing Education and Workforce Training

The April 2020 issue of Hawaiʻi Business magazine contained a feature article titled “Path to the Future” and introduced it, noting “Schools and businesses are partnering in unprecedented ways to develop the state’s future workforce.” lx The article highlights programs in the UH Community College System, including:

Program managers identified key factors in the success of these programs:

The University’s continuing education programs are well-suited to provide workforce training responding to the specific needs of industry. Government- and union-funded programs, in particular, support workforce training programs that can be delivered through a partnership with the University. Total enrollment in continuing education programs, however, has declined significantly. Enrollment in academic year 2018-19 was 22,941, down 64.8% from a high of more than 65K in 2010-11. Data in appendix 11 show continuing education enrollment trends for the four-year and community colleges.

Unions and Workforce Training Partnerships

Unions. Local 5 (hospitality workers), Ironworkers, Laborers and other unions offer training and apprenticeships to their members. Local 5 training programs are funded through contractual contributions from the hotels to HARIETT (the Hotel and Restaurant Industry Employment and Training Fund). The fund provides no-cost training for union members in a broad range of occupational areas including language skills, computers, culinary programs (ServSafe, bartending, menu planning, food cost, supervision, and others), refrigeration, landscaping, welding and other skills. HARIETT contracts training through private providers and the University of Hawaiʻi Community College System continuing education programs. When working with the Community Colleges, HARIETT pays the college for a certain number of seats in the class; if the seats are not filled with union members, the college may re-sell the seats through its continuing education program. lxi

Carl D. Perkins Career and Technical Education Program (Perkins V). The Perkins program is a federal fund investing in secondary, post-secondary and adult education career and technical education. In Hawaiʻi, available funds are split between DOE programs and the University of Hawaiʻi career and technical education programs. The recent reauthorization of the Perkins Program now requires a needs assessment to align local CTE programs with identified in- demand, high-growth, and high-wage career fields. CC funds are distributed to the colleges as grants awarded through a competitive process. lxii

State of Hawaiʻi Employment and Training Fund (ETF). ETF is a flexible workforce training program administered through the State of Hawaiʻi Department of Labor and Industrial Relations (DLIR). The UH Community Colleges participate as training providers along with private sector training programs. Funds are generated through a percentage of the employment tax. Employees are referred by employers for training in their field of employment. The fund supports two types of programs:

Career Explorer and Career Counseling

The University of Hawaiʻi has developed an online tool, Career Explorer, which integrates data from the U.S. Department of Labor (O*Net), Economic Modeling Specialists International (EMSI) and other sources to provide administrators, students, and counselors with timely assessments of career opportunities linked to opportunities, skill sets, and lifestyles.lxiv Development of applications such as Career Explorer provide an opportunity to better align programs with economic sector needs and with student interests and abilities. To be optimally effective, counselors and students both need to be aware of Career Explorer and similar apps, which requires an ongoing training and awareness initiative.

Distance Learning and Distributed Education.

Nationally, 36.7% of undergraduate students were enrolled in a distance education course or courses in 2018; the proportion for Hawaiʻi is roughly comparable (35.2%). There is a wide disparity in the incidence of online education with rural and Western states tending to have the highest incidence of online enrollment while more urban and Eastern states have the lowest. lxv

Percent of Students Taking at Least One Online Course, Top Five and Bottom Five states
New Hampshire68.3%
Arizona60.0%
West Virginia58.0%
Utah55.8%
Alaska52.8%
Rhode Island14.4%
New York17.2%
Massachusetts20.8%
Connecticut21.3%
Vermont23.3%

Regarding credits taken by distance within the University of Hawaiʻi system, the University of Hawaiʻi West Oʻahu has, by far, the highest percentage of credits taken through distance learning (52.8%), with UH Hilo (14.3%) and UH Mānoa (8.3%) well below this level in Fall 2019. Students enrolled in the Community College system took 22.8% of their credits by distance. There has been steady growth in the percentage of online credits across the system since 2010.

Percentage of Credits Taken by Distance Learning, Undergraduate Degree-Seeking Students
20102019
UH Mānoa3.2%8.3%
UH Hilo6.7%14.3%
UH West Oʻahu39.1%52.8%
UHCCss14.1%22.8%

Percentage of Credits Taken by Distance Learning, Degree-Seeking Students
20102019
Hawaiʻi CC19.2%26.2%
Honolulu CC7.0%10.7%
Kapiʻolani CC14.3%21.9%
Kauaʻi CC8.3%14.6%
Leeward CC16.4%30.7%
UH Maui College16.5%22.2%
Windward CC9.1%24.0%

The University’s policies on distance and online learning are designed for the purpose of advancing “the University of Hawaiʻi’s mission of extending access to higher education throughout the State of Hawaiʻi, enhance educational services to UH students, and reach new constituencies throughout the world.”lxvi

Distance learning is especially well suited to serve non-traditional students who are unable to come to a physical classroom during usual classroom hours. These include working adults, military personnel, and people residing on another island without access to an on-island course. As a matter of convenience, online courses offer students the option to take a course without dealing with long commutes, parking shortages or other impediments associated with a face-to- face course.

Distance learning courses can be categorized as:

The University’s policy on distance learning lays out ten principles for providing guidelines to ensure that distance education Is fully integrated into UH academics. The principles are included in appendix 12. Recognizing that the development of distance learning is relatively new, the policy establishes a Distance Learning Program Planning Group and Campus Distance Coordinators to address system and campus issues as they arise.

Faculty Support for Distance Delivery

With the expansion of distance courses (especially in the wake of the COVID-19 shutdown) campuses have been developing support structures, online videos and training courses (such as the Teaching Online Prep Program – TOPP) for assisting instructors creating an online course.

Instructional designers at the campus level provide faculty support in modifying courses for distance delivery.

Online support for faculty across the system is available through a dedicated website: www.uhonline.hawaii.edu. The site provides tutorials for the Laulima learning management system, producing videos, web conferencing, collaborative discussion tools and others.

The UH Online Innovation Center (formerly the Digital Media Center) provides personal instructional design services, though with a very limited staff. Accessing the service is similar to faculty accessing Information Technology (IT) support through the IT help desk. To request the Center’s support, faculty can submit a form identifying the type of support they are seeking.

The University has also contracted with Quality Matters, a non-profit organization, to support faculty in delivering quality distance learning courses. The University underwrites the fee for the intensive, online Quality Matters program.

Individual campuses have the discretion in supporting faculty development in distance learning through release time or overloads.

Student Support for Distance Learning

Just as faculty need support in learning the pedagogy of distance education, students need support in self-evaluation to determine their readiness to learn by distance and to access resources needed to successfully transition to distance learning.

The www.uhonline.hawaii.edu/students website provides guides for the various distance delivery systems. An online self-assessment helps students understand their learning habits and how they align with distance delivered courses.

Distance Learning and the Coronavirus Pandemic

The pandemic crisis caused a massive change in course delivery throughout the University of Hawaiʻi system, shifting from a large majority of courses taught face-to-face to nearly all courses taught by distance in spring semester 2020. The shift was made quickly, without time to fully prepare faculty and students for the change. The result of this dramatic and unexpected change provides the system with an unintended test of widespread adoption of distance delivery. Two initial observations based on interviews:

Distance Learning Best Practices

UH experience along with the experience of Institutions with extensive distance learning programs have developed practices that contribute to success.

Certificates, Mini-Certificates and Career Pathways

Community Colleges. With the increasing need for technical skills to operate in today’s business environment, Community College academic programs and continuing education departments have explored short term “mini” certificates. While these certificates are often outside of degree tracks, they introduce the participants to UH programs, potentially “sampling” the University for these prospective degree seekers. Additionally, offering these certificates within the UH system provides a competitive advantage for the University by limiting exposure to competing institutions which may offer them. Certificates may fill the following student needs:

University of Hawaiʻi at Mānoa Pathways. UH Mānoa approved several combined degree pathways to encourage competitive undergraduate students to begin graduate-level coursework in the senior year (and apply up to nine credits of those courses toward the undergraduate degree). The pathways are designed so that students can complete both the bachelor’s and master’s degree within five years.

Pathway programs are now approved in Civil Engineering, Computer Engineering, Computer Science, Economics, Electrical Engineering, Ethnic Studies/Educational Foundations, Ethnic Studies/Educational Administration, Global Environmental Science/Urban & Regional Planning, Global Environmental Science/Public Health, Mechanical Engineering, Psychology/Educational Psychology, Second Language Studies and Travel Industry Management. Most of these programs are vital to the state’s future manpower requirements.

University Marketing and Enrollment Promotion
The University of Hawaiʻi Office of Communications is housed in the UH System offices and is charged with overall communications management. It also has the UH Mānoa Communications Office (the advancement team) as part of its organization. Responsibility for marketing is dispersed through different campuses and programs. The UH Mānoa budget for enrollment promotion has been $150K annually for the last two years. The UHM promotional program was targeted to high school seniors and, secondarily, to influencers (parents, grandparents, neighbors, alumni, lawmakers).

There is no integrated marketing plan pulling together the units within the system.

With a very limited budget, communications is the primary focus of the University’s efforts, with little emphasis on other elements of marketing (market research, market segmentation, product development, targeting, etc.).

With its emphasis on communications, the System office has an extensive media relations and communications program, primarily using free media. In 2018, the System office budgeted $200K for a systemwide campaign focusing on the value of a 10-campus system. Currently, there is a $150K budget for a separate systemwide marketing campaign managed by the Office of Academic Planning and Policy. To address some of the issues that the University is facing — especially enhancing its reputation as a high-quality educational institution and attracting new student populations to increase enrollment – will require a well-funded, well-researched, and ongoing marketing program.

UH Brand Preference

Parchment.com is a “digital credentials service” that offers an online tool analyzing prospective student choice for pairs of colleges to which the student has been admitted. The methodology is included in the footnote. 6 The following table shows percentages of admitted students choosing UH Mānoa or a comparable school for each pair: lxvii

Percentages of Admitted Students Choosing UH Mānoa
or a Comparable School
School Student Chose Student Chose UH Mānoa
University of Nevada Las Vegas72%28%
Boise State62%38%
Oregon State63%37%
Washington State53%47%
UCLA75%25%
Arizona State64%36%
Hawaiʻi Pacific U.50%50%
Chaminade28%72%
BYU Hawaiʻi60%40%

6 The parchment.com site uses a "revealed preference" tool. For each school's percentage, the denominator includes all members who were admitted to both of these schools. The numerator includes those students who chose a given school. In other words, students who were admitted to both schools reveal their preference for one over the other by attending that school. To test for statistical significance at the 95% level, Wilson's method is employed.

University and Program Rankings

As with any large, public university, the University of Hawaiʻi system has programs that range widely in published rankings. While the standards for rankings also vary widely, they provide a public measure that affects enrollment and marketing. The University publishes rankings through press releases. Tracking the rankings of UH programs over time provides an indication of changes in public perception.

Rankings of UH Programs
Program Rank Ranking authority
Agriculture and Forestry201-251QS WUR by Subject Ranking
Arts and Humanities242QS WUR By Subject Ranking
Biological Sciences301-350QS WUR By Subject Ranking
Business & Management Studies451-501QS WUR By Subject Ranking
College of Education69USNWR
College of Social Science101USNWR
Communication and Media Studies151-200QS WUR By Subject Ranking
Communications51-75Shanghai Jiao Tong University
Earth and Marine Sciences101-150QS WUR By Subject Ranking
Earth Sciences51-75Shanghai Jiao Tong University
Economics and Econometrics451-500QS WUR By Subject Ranking
Education and Training201-250QS WUR By Subject Ranking
English Language and Literature201-251QS WUR By Subject Ranking
Environmental Studies251-300QS WUR By Subject Ranking
Geography372020 Times Higher Education
Geography101-151QS WUR By Subject Ranking
JABSOM351-400QS WUR By Subject Ranking
JABSOM56USNWR
JABSOM62USNWR
KCC Culinary Arts43bestchoiceschools.com
KCC Culinary Arts7Grad Reports 25 Best AS Culinary Arts Programs
Law#2—Greatest Resources for Minority StudentsPrinceton Review
Law#3—Most Chosen by Older StudentsPrinceton Review
Law#3—Most Diverse FacultyPrinceton Review
Law#5—Best for State and Local ClerkshipsPrinceton Review
Life Science and Medicine401-450QS WUR By Subject Ranking
Linguistics50QS WUR By Subject Ranking
Maui Culinary Arts1GradReports 25 Best AS in Culinary Arts Programs
Modern Languages101-152QS WUR By Subject Ranking
Natural Sciences277QS WUR By Subject Ranking
Oceanography9Shanghai Jiao Tong University
Physics & Astronomy301-351QS WUR By Subject Ranking
School of Nursing/Dental Hygiene74USNWR
School of Nursing/Dental Hygiene99USNWR
Shidler School of Business106USNWR
Travel Industry Management18Thebestschools.org
UH Hilo181-190Quacquarelli Symonds
UH Mānoa200 (world ranking)Round University Ranking (RUR)
UH Mānoa65 (U.S. Ranking)Round University Ranking (RUR)
UH Mānoa66Quacquarelli Symonds
UH Mānoa Teaching156 (worldwide ranking)Round University Ranking (RUR)
UH Mānoa Teaching59 (U.S. Ranking)Round University Ranking (RUR)
UH Mānoa International Diversity178 (worldwide ranking)Round University Ranking (RUR)
UH Mānoa International Diversity59 (U.S. Ranking)Round University Ranking (RUR)
William Richardson School of Law96American Bar Association

QSWUR = Quacquarelli Symonds World University Rankings
USNWR = US News & World Report

UH Mānoa communications describe its “widely recognized strengths in tropical agriculture, tropical medicine, oceanography, astronomy, marine biology, engineering, volcanology, microbiology, comparative philosophy, comparative religion, Hawaiian studies, linguistics and endangered languages, Asian studies, Pacific Island studies, and public health.” Moreover, UH Mānoa “offers instruction in more languages than any U.S. institution outside the Department of State.”

Several UHM programs received high marks from US News and World Report in its recently- released 2021 Best Graduate Schools rankings. The 2021 edition evaluates graduate schools on a variety of factors, including research activity, expert assessment scores, acceptance rates, standardized test scores and grade-point averages of incoming students.

Given the demonstrated need to prepare more workers in the health care fields, the relative strength of the Medical and Nursing Schools is of special note.

The John A. Burns School of Medicine (JABSOM) ranked No. 56 in primary care out of approximately 180 best medical schools in the U.S. JABSOM is rated higher than Icahn School of Medicine at Mount Sinai, University of California-Irvine and University of California-Riverside. In the research category, JABSOM ranked No. 62, tied with the University of Arizona-Tucson, University of Kansas Medical Center, and the University of Nebraska Medical Center.

In addition, JABSOM led the nation for the past five years in producing Native Hawaiian and Pacific Islander physicians, and has a larger proportion of female faculty than 91 percent of other medical schools, according to data recently released by the Association of American Medical Colleges.

The School of Nursing and Dental Hygiene ranked No. 74 among 170 schools considered in the doctor of nursing practice rankings. US News also ranked UH Mānoa nursing No. 99 out of 173 schools, for best online graduate nursing programs in 2020.

The William S. Richardson School of Law, ranked No. 96 among 205 American Bar Association- accredited law schools, tied with University of South Carolina, and ahead of Syracuse University, Seattle University and California Western School of Law. Of special note given the importance to the state’s future of programs related to Sustainability, the school’s environmental law program ranked No. 30 out of 190.

The part-time Master of Business Administration program (global MBA, 36-month plan) at the Shidler College of Business is ranked No. 106 among 272 part-time MBA programs that qualified for the ranking. The part-time MBA program is the only AACSB accredited program in Hawaiʻi and one of the few MBA programs in the U.S. with a true Asia-Pacific focus. This program should be prominent in the effort to recruit more international students to UH.

Given the importance of teacher training for the state’s future, it is important to note that the College of Education continues to be ranked among the best graduate schools in the nation. The college ranked No. 69 of 255 schools considered, tied with University of California-San Diego, and ahead of University of California-Santa Cruz and Colorado State University. For the past 15 years, the college has been among the top 100 education programs and remains at the top for funded research, securing more than $19 million in contracts and grants in 2019.

Government service (where strategic planning skills are especially pertinent) is a field which is projected to need more and better trained workers in the coming decade. The public administration program at the College of Social Sciences ranked No. 101 out of 275 public administration programs considered. The Master’s of Public Administration program is the state of Hawaiʻi’s only NSPPAA-accredited program, offering an 18-month accelerated, two-year full- time and three-year part-time plan.

UH Mānoa has two new programs with particular strengths: addressing the pressing need for more workers in computing-related professions, its BS in Computer Engineering, approved by the Board of Regents for established status, has exceeded program outcomes with 120 majors (as of Fall 2018). The program earned ABET accreditation in 2016.

Addressing the need for highly trained leaders in education in Hawaiʻi, the EdD in Professional Educational Practice was also approved for established status. The program has exceeded program outcomes with regular cohorts of 25 students (as of summer 2018), and 53 graduates. In 2018, the program received the Program of the Year Award from the Carnegie Project on the Education Doctorate.

UH Hilo highlights on its web site strengths in the following programs—many of which relate to fields that our research identifies as important to the state’s future:

UHWO highlights a new program with special applicability to workforce needs: the Bachelor of Science in Cybersecurity, which builds upon the success of the campus Information Security & Assurance concentration under the Bachelor of Applied Science degree. Unlike UHWO’s B.A.S. degree, the B.S. would constitute a federally recognized STEM degree. The proposed Cybersecurity program would meet the needs of local employers at Department of Defense sites, the National Security Agency facility in Kunia, and the FBI regional headquarters in Kalaeloa.

6. Funding and Financial Analysis

Sources and Contribution of UH Funding

For UH total revenues per student, major funding sources in 2019 were State 7 (55.5%), Federal (19.6%) and tuition (14.1%), together accounting for 90% of all funds. All of the sources of funds and their relative contributions are shown below:

Sources of UH Funding,
$000 / Student FTE
Source$000 / Student FTE
Tuition$7.30
State$28.80
Federal$10.20
Investments$0.30
Auxiliary$3.90
Gifts/Endlowments$0.20
Other$1.20

Sources of UH Funding
SourcePercentage
Tuition14.1%
State55.5%
Federal19.6%
Investments0.5%
Auxiliary7.5%
Gifts/Endlowments0.5%
Other2.4%

7 State sources of funding include a) State operating grants and contracts, b) State appropriations, c) State non- operating grants and d) Capital appropriations.

Changes in the funding mix over time

Over the period 2012-2018, total system funding per UH student FTE has increased from $37,700 to $52,000 (+37.9%). Of the significant sources of UH funding, the most prominent change has been the increase in the share of funding through “State sources,” rising from $17,500 per student (46%) to $28,800 per student (55%), a 64.6% increase.

Over the same period, funding through Federal sources has increased from $9,900 to $10,200, a decrease on a percentage basis from 26% to 20% of total funding. Average tuition increased from $5,700 to $7,300, representing a decrease in percentage contribution from 15% to 14% of total funding. Other changes in funding sources are shown in the charts below.

Top four sources of UH System funding / FTE Student ($000)
2012 2013 2014 2015 2016 2017 2018
Auxiliary sources $3.2 $3.3 $3.2 $3.5 $3.8 $3.9 $3.9
Federal sources $9.9 $10.1 $10.5 $10.0 $10.3 $9.7 $10.2
State sources $17.5 $17.6 $19.0 $21.1 $20.5 $25.8 $28.9
Tuition $5.7 $5.9 $6.2 $6.7 $7.3 $7.5 $7.3

A table showing all the sources of funding is included in the appendix (#9)

Top four sources of UH System funding / FTE Student (%)
2012 2013 2014 2015 2016 2017 2018
Auxiliary sources 9% 9% 8% 8% 8% 8% 7%
Federal sources 26% 26% 26% 24% 22% 20% 20%
State sources 46% 46% 47% 50% 45% 53% 55%
Tuition 15% 15% 15% 16% 16% 15% 14%

A table showing all the sources of funding is included in the appendix (#9)

UH System Funding Mix Compared with “Similar” Public University Systems

There are a reported seventy-seven university systems in the U.S. To develop a meaningful way of evaluating UH’s financial profile, three systems were selected for comparison based on:

Based on those criteria, the following statewide systems (with their 2018 Fall FTE student enrollment) have been selected for comparison:

For comparison, there were 35,526 students enrolled in the UH system in 2018.

In 2018, the University of Alaska (UA) and University of Hawaiʻi systems each had about $52,000 of total funding per FTE student. North Dakota (NDUS) funding was $31,600 and Nevada (NSHE) was $25,000. The growth in total funding per FTE student over the 2012-18 period, along with the contributing factor of FTE enrollment was as follows:

The changes in funding sources for the institutions over the 2012-2018 period are summarized below:

Changes in Funding Sources, ($000) / FTE Enrollment
UH
2018
UH
2012
NDUS
2018
NDUS
2012
NSHE
2018
NSHE
2012
UAS
2018
UAS
2012
Tuition $7.30 $5.67 $9.01 $6.99 $5.63 $4.82 $8.38 $6.16
State sources $28.84 $17.53 $10.65 $9.53 $10.06 $7.75 $26.80 $26.30
Federal sources $10.21 $9.87 $4.63 $5.02 $3.84 $3.81 $8.87 $4.32
Investments $0.26 $0.05 $0.28 $0.09 $0.71 $0.23 $1.19 $0.09
Gifts and endowments $0.24 $0.85 $1.17 $1.20 $1.29 $0.70 $0.79 $3.43
Auxiliary sources $3.89 $3.22 $5.75 $4.83 $3.32 $2.21 $3.68 $2.93
Other sources $1.23 $0.55 $0.06 $0.03 $0.13 $0.07 $2.28 $4.82
Grand total $51.98 $37.74 $31.56 $27.69 $24.98 $19.59 $51.99 $48.06

Changes in Funding Sources, % of Total Funding
UH
2018
UH
2012
NDUS
2018
NDUS
2012
NSHE
2018
NSHE
2012
UAS
2018
UAS
2012
Tuition 14.1% 15.0% 28.5% 25.2% 22.5% 24.6% 16.1% 12.8%
State sources 55.5% 46.4% 33.8% 34.4% 40.3% 39.6% 51.6% 54.7%
Federal sources 19.6% 26.1% 14.7% 18.1% 15.4% 19.4% 17.1% 9.0%
Investments 0.5% 0.1% 0.9% 0.3% 2.8% 1.2% 2.3% 0.2%
Gifts and endowments 0.5% 2.3% 3.7% 4.4% 5.2% 3.6% 1.5% 7.1%
Auxiliary sources 7.5% 8.5% 18.2% 17.4% 13.3% 11.3% 7.1% 6.1%
Other sources 2.4% 1.5% 0.2% 0.1% 0.5% 0.4% 4.4% 10.0%

The contribution of tuition as a percent of total funding has increased at NDUS (+4%) and UA (+3%) while it has fallen at UH (-1%) and NSHE (-2%). Only in the case of NSHE was this drop accompanied with a dramatic increase in FTE student enrollment (+29% since 2012). Of the systems reviewed, UH (at 14.1%) had the lowest percentage of tuition contributing to total funding.

Tuition as a % of Total Funding / FTE Students
2012 2013 2014 2015 2016 2017 2018
UH 15.0% 15.4% 15.3% 15.9% 16.0% 15.3% 14.1%
NDUS 25.2% 25.2% 24.9% 23.2% 24.4% 26.4% 28.5%
NSHE 24.6% 23.7% 23.2% 23.5% 23.9% 23.8% 22.5%
UAS 12.8% 12.4% 12.4% 13.7% 15.4% 16.6% 16.1%

Since 2012, state contribution to total funding has either been relatively flat (NDUS at 34% and NSHE at 40%) or decreased somewhat (for UAS from 55% to 52%) while the State contribution for UH increased from 46% to 55%.

State Sources of Funding % of Total
2012 2013 2014 2015 2016 2017 2018
UH 46.4% 46.1% 46.9% 50.1% 44.8% 52.6% 55.5%
NDUS 34.4% 37.6% 38.3% 41.2% 40.0% 36.0% 33.8%
NSHE 39.6% 36.3% 35.3% 35.1% 40.2% 37.7% 40.3%
UAS 54.7% 57.7% 61.5% 60.6% 58.0% 50.9% 51.6%

UH has a higher percentage of Federal contribution than the comparison systems although there has been a steep decline in Federal funding and the gap between UH and the comparison systems has been reduced over the 2012-18 period.

Federal Sources of Funding % of Total
2012 2013 2014 2015 2016 2017 2018
UH 26.1% 26.4% 25.9% 23.7% 22.4% 19.8% 19.6%
NDUS 18.1% 14.9% 14.1% 12.5% 12.8% 13.1% 14.7%
NSHE 19.4% 18.4% 16.9% 17.5% 16.6% 15.6% 15.4%
UAS 9.0% 14.6% 14.4% 15.6% 16.9% 18.5% 17.1%

UH and UAS lag the other systems in Auxiliary Sources of Funding

Auxiliary Sources of Funding % of Total
2012 2013 2014 2015 2016 2017 2018
UH 8.5% 8.7% 7.9% 8.2% 8.3% 7.9% 7.5%
NDUS 17.4% 17.5% 17.6% 16.4% 17.0% 17.6% 18.2%
NSHE 11.3% 13.0% 12.4% 13.3% 13.5% 12.6% 13.3%
UAS 6.1% 6.0% 5.8% 6.5% 7.2% 7.5% 7.1%

UH has a negligible contribution from gifts and endowments. Although this funding has higher year-over-year variance compared to other sources of funding, NDUS and NSHE have experienced significantly higher percentages of funding through gifts and endowments than UH in every year in the 2012-2018 period.

Gifts and Endowments Sources of Funding % of Total
2012 2013 2014 2015 2016 2017 2018
UH 2.3% 1.5% 1.5% 0.8% 0.6% 1.0% 0.5%
NDUS 4.4% 4.1% 4.0% 5.8% 4.8% 5.7% 3.7%
NSHE 3.6% 2.8% 3.1% 8.7% 4.8% 4.4% 5.2%
UAS 7.1% 1.1% 0.9% 0.6% 0.7% 0.7% 1.5%

Except for 2016 UH has lagged behind the comparison systems in revenues from investments as a percent of total funding.

Investment Sources of Funding % of Total
2012 2013 2014 2015 2016 2017 2018
UH 0.1% 0.5% 0.6% 0.2% 0.2% 0.5% 0.5%
NDUS 0.3% 0.5% 0.7% 0.4% 0.4% 0.7% 0.9%
NSHE 1.2% 4.4% 5.9% 0.3% -0.1% 4.2% 2.8%
UAS 0.2% 1.7% 2.1% 0.3% -0.1% 3.1% 2.3%

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